La French Tech Bordeaux
Le French Tech Day
Mission
Enhance French Tech Day with a redesigned visual identity,
an animated logo and a dynamic event background
an animated logo and a dynamic event background
Client priorities
Emphasize the city of Bordeaux
Retain the typography of the French Tech Bordeaux logo
Ensure harmony with the French Tech Night logo
Retain the typography of the French Tech Bordeaux logo
Ensure harmony with the French Tech Night logo
Visual identity
Openness and influence were the core concepts behind the four logo proposals.
To ensure better alignment with the French Tech Night logo, I also redesigned its typography.
To ensure better alignment with the French Tech Night logo, I also redesigned its typography.
Final choice
Graphic charter
Logo animation
3 logo proposals were animated to give the client options.
Talent concentration, openness, and energy were at the heart of the creative process, resulting in a dynamic and memorable outcome.
3 logo proposals were animated to give the client options.
Talent concentration, openness, and energy were at the heart of the creative process, resulting in a dynamic and memorable outcome.
Design, illustration and animation of the background
The goal was to create an illustration of Bordeaux’s iconic landmarks, with the city radiating beneath the logo. Subtle animations ensure the background doesn’t overpower the content.
In a 8-meter long format, the animation was designed to contribute to a dynamic and modern atmosphere.
In a 8-meter long format, the animation was designed to contribute to a dynamic and modern atmosphere.
